Dutch fintech company Peaks is making investment accessible to everyone with a mobile phone and some spare cash. With their micro-investing app, they allow you to easily set aside small amounts and invest them in socially responsible index funds.
Peaks found itself in a tough spot. Its major shareholder, Rabobank, was looking to exit, and despite a €27 million investment, the fintech company just couldn't nail down a sustainable business model or reach the masses effectively. We needed to figure out a fresh growth strategy for Peaks, one that would put them head-to-head with big fintech names like DeGiro, Bux, and eToro.
We took the reins and adopted a venture approach, diving into market and customer validation, iterating in sprints, and drawing inspiration from business models and propositions across the globe. This led us to a new growth strategy, positioning, branding and pricing to pursue the best path forward.
But we didn't stop there. We also focused on strengthening the new team's capabilities and building a solid working relationship between the new investors and the original management team. The result was a complete redesign of Peaks' operating model, setting them up for success in the fintech market.
We are all about helping investors like you make the most of your venture investments. We put our skills to work to find new growth strategies and activate them with precision. When you partner with us you can trust that we will help you make the most of your investments in startups like Peaks.
We are here to guide and support you every step of the way, further increasing the odds that your ventures become real competitors in their markets.
