Creating relevant value propositions is way harder than people think. Really understanding your customer—their job-to-be-done, their pains, their gains—isn't easy. Too often, it's based on a generic feeling about who they are. You need to go deeper than that to build solutions that genuinely add value. This workshop shows you how.

• Strong value propositions that are relevant to your customers (not just to you)

• The ability to think from your customer's perspective from multiple angles

• How to define clear assumptions so you can test them (problem, solution, channel, willingness to pay)

• Skills to organize and prioritize ideas so you know the next steps toward prototyping and testing

• A common language about value propositions within your team—so everyone's aligned

Customer Problem Map • Jobs-to-be-Done + Pain/Gain Map • Value Proposition Canvas • Prioritization frameworks (impact vs. effort)

We work interactively in Miro, so you'll leave with completed boards ready to use.

• Marketing, sales, CX, and innovation teams who work with customers daily

• Anyone tired of value props that sound good internally but fall flat with customers

• Teams that need a shared framework for talking about customer value

We tailor every session to your customers, offerings, and market context.